Privacy Policy


The First National Bank in Sioux Falls, d/b/a The Advantage Network, (referred to herein as “we,” “our,” or “us”) recognizes and respects the privacy rights of all of our members and their cardholders. This Privacy Policy describes how we collect information from individuals who access the publically available pages of our website (collectively referred to herein as “you” or “your”).  This Privacy Policy also describes what we do with the information we collect.


We do not collect or store non-public personal information about you when you visit our website unless you voluntarily provide personally identifiable information to us, such as your name and email address, so that we can respond to an inquiry or request.  Any personally identifiable information you provide to us will be used solely for the purpose of responding to your inquiry or request.

Each time you visit our website to read or download information, we may capture information about your Internet connection and the date and time of your visit. Specifically, we may record:

  • The name of the domain from which you access the Internet (e.g.,
  • The IP (Internet Protocol) address from which you access our website.
  • The Internet address of the website from which you linked directly to our site, if any (including, but not limited to, referring search engines).
  • The type and version of web browsing software you are using to view our website.
  • The date and time you access our website.
  • The pages you visit.
  • The action you tried to perform or the item you requested from the website (e.g., download a document) and whether or not you were successful.

When we examine this data, it is presented in an aggregate form and does not contain any personal identifiers.


Google Analytics

We may use Google Analytics to provide aggregate reports of how visitors interact with our website.  Google Analytics uses first-party cookies to track visitor interactions.  These cookies are used to store information, such as the time you visit the site, whether you have been to the site before, and what site referred you to the website. Google Analytics collects this information anonymously and reports website trends to us without identifying individual visitors. Google Analytics Privacy Policy can be viewed here.


Personal Information

On the “Contact Us” page of our website, you may submit your personal information in order to complete a request or inquiry initiated and authorized by you. Because this is not a secure website, do not send confidential personal information, such as your social security number or account number, to us. To respond to your request or inquiry, we may collect your name, company, mailing address, email address, phone and fax numbers. You always have the option to provide information to us through another communication method, such as the telephone, or to contact your financial institution directly.


When you contact us, we may keep a record of your communication to help resolve any issues or questions you may have regarding the Advantage website. We may use your email address to respond to your questions. We use the information provided by Google Analytics to help us make our website more useful to visitors and to understand how visitors use our website. This helps us identify what users like and need; how often they visit; and other valuable information that helps us enhance your experience with our website.


We may share your personal information with your financial institution for the purpose of responding to a question or request initiated by you.  By using this website, you consent to our processing of personal information as necessary to respond to your requests or inquiries. We do not otherwise disclose information about you to third parties except as permitted by law.


Our website may contain links to other websites. We are not responsible for the privacy practices or the content of linked websites. By accessing any third party content through our website, you are assuming all liability from and risk of the use of such content. We have no responsibility or liability for any content viewed on a third party’s server or for any use they may make of information you choose to provide that third party. If you are concerned about a third party’s website privacy practices, please review the privacy policy for that site.


We safeguard personal information using security measures designed to protect against the loss, misuse, and alteration of the information under our control. We maintain physical, electronic, and procedural safeguards to guard this information.


We reserve the right to revise, amend, or modify this Privacy Policy at any time and in any manner without notice.


The Children’s Online Privacy Protection Act requires certain disclosures in connection with websites targeted or directed to children.  The Advantage website is not intended for use by children under the age of 13. Minors between the ages of 13 and 17 must get the permission of their parent(s) or legal guardians(s) before accessing this website.